Nike Marketing Objectives

Nikes marketing objective is to lock a range of marketing communication tactics that mint cater to the organizations take aim market, who have different nationalities, genders, cultures, and ages. To enable this, Nike introduces its latest products through a marketing communication group that can strengthen the positioning of, and key messages about, the Nike brand, through different forms of visual aids and point-of-purchase advertising. In connection to this, Nike interminably aims to apply marketing tactics that atomic number 18 appropriate with the people who reside in these continents or nations.For example, off from traditional advertising in the form of television, billboards, and the exchangeable, Nike also makes use of contemporary marketing instruments such as the internet, wherein people in almost any part of the world could access various sites to customize Nike lieu and products. Moreover, Nike applies an effective marketing communication and at the same time sti ll relatively manages to be cost-effective in terms of its marketing programs.Although Nikes marketing expenses may seem excessive, they employ internationally recognised celebrity athletes they overflow retail networks with promotions of products and other giveaways. According to Knight and Greenberg (2002, pg 548), the integration of endorsements and sponsorships enables Nike to represent itself as a socially concerned actor promoting sport as a solution to social problems. The companys campaign theme is JUST DO IT. The Campaign bequeath target men and woman and curiously those in the basketball scene that are of 14 to 30 years of age. Nike sprint shoes are not only good shoes to wear but are strong, durable and comfortable, this way, the company will convince them to take action. The campaign will also exist as billboards through celebrity endorsements like Michael Jordan and James Lebron. The Company will also use electronic media (commercials, official website of Nike and new spapers) to promote the brand), (Marketing Plan of Nike,2011)