Tuesday, March 17, 2020
Salt Marshes essays
Salt Marshes essays Salt marshes are coastal wetlands rich in marine life, which are covered by water at least once per month. They are found in the intertidal zones along low-energy coastlines, forming along the margins of estuaries, where freshwater from the land mixes with seawater. These marshes can be found near the Great South Bay and the Long Island Sound. The entire south shore of Long Island is considered to be a salt marsh important to the health of the marine life. Beginning in Jamaica Bay and extending to Montauk Point, Long Islands salt marches help remove toxic chemicals that are caused by pollution, thus making them a vital part of the eco-system. The Salt Marshes contain different types of grasses that grow out of the water and along the water's edge. This grass can be seen when the tide is low and is covered by water when the tide comes in. This grass helps hold the soil together by dispersing any wave energy and creating a breeding ground for many important marine animals. Also, the plants act as a natural filter, removing any chemicals that might be in the seawater. Some of the plants that are found in salt marshes are: Salt Marsh Grass or Spartina Alterniflora and Cord grass as well as reeds, sedges and golden rod. At low tide, nutrient-rich water flows from the marsh back into the sea, feeding the plankton upon which all other life depends. Peat, which is what the march is mostly made of, is very absorbent. In some areas, it limits coastal flooding by containing the water that comes in during a very high or storm-driven tide. Peat also acts as a filter, cleaning water by removing various compounds and either storing or breaking them down. The salt marsh is also an important breeding ground for many species of marine life. These animals use the marsh and its tall grasses for protection from predators. Some of the marine life is: clams, mussels, shrimp, oysters and small fishes such as killi ...
Sunday, March 1, 2020
Snowy Owl Facts
Snowy Owl Facts Snowy owls (Bubo scandiacus) are the heaviest owls in the United States. They are notable for their striking white plumage and their extreme northerly range which includes tundra habitat throughout Alaska, Canada, and Eurasia. While they are relatively rare, they are often spotted in winter when they hunt in windswept fields or dunes. Fast Facts: Snowy Owl Scientific Name: Bubo scandiacusCommon Names: Arctic owls, great white owls, white owls, Harfangs, American snowy owls, snowy owls, ghost owls, tundra ghosts, ookpiks, ermine owls, Scandinavian nightbirds, and highland tundra owlsBasic Animal Group:à BirdSize: Body: 20 to 28 inches; wingspan: 4.2 to 4.8 feetWeight: 3.5ââ¬â6.5 poundsLifespan: 10 yearsDiet:à CarnivoreHabitat:à Northern United States, parts of Canada; migration takes them to parts of Europe and AsiaPopulation:à 200,000Conservationà Status:à Vulnerableà Description The plumage of an adult male snowy owl is mostly white with few dark markings. Females and young owls have a sprinkling of darker feathers that form spots or bars over their wings, breast, upper parts and the back of their head. This speckling offers superb camouflage and enables juveniles and females to blend well with the summertime colors and textures of the tundras vegetation. During the nesting season, females are often are heavily soiled on their underside from sitting on the nest. Snowy owls have bright yellow eyes and a black bill. Vicki Jauron, Babylon and Beyond Photography / Getty Images Habitat and Distribution Snowy owls range from the western Aleutians in Alaska to northeastern Manitoba, northern Quebec, Labrador, and the northern United States. They are primarily tundra birds although they sometimes also inhabit grasslands. They venture into forests only on very rare occasions, if ever. During the winter, snowy owls often move southward. During their migration, they are sometimes seen along coastlines and lake shores. They sometimes stop at airports, possibly because they offer them the wide-open habitat they prefer. During the breeding season, which snowy owls spend in the Arctic, they nest on small rises in the tundra where the female carves out a scrape or shallow depression in the ground in which to lay her eggs. Snowy owls rely on prey populations that fluctuate significantly over time. As a result, snowy owls are nomadic birds and go wherever there are ample food resources at any particular time. During normal years, snowy owls remain in the northernmost parts of Alaska, Canada, and Eurasia. But in seasons when prey is not abundant in the northern stretches of their range, snowy owls move further southward. Occasionally, snowy owls move to regions that are farther south than their normal range. For example, during the years of 1945 through 1946, snow owls made a widespread, coast-to-coast incursion into the southern stretches of Canada and the northern parts of the United States. Then in 1966 and 1967, snowy owls moved deeply into the Pacific Northwest region. These incursions have coincided with cyclic declines in the lemming population. Diet During the breeding season, snowy owls survive on a diet that consists of lemmings and voles. In parts of their range where lemmings and voles are absent, such as the Shetland Islands, snowy owls feed on rabbits or chicks of wading birds. Behavior Unlike most owls, snowy owls are primarily diurnal birds, usually active during the day, from dawn to dusk. Sometimes snowy owls do hunt at night. It is important to remember that within their Arctic range, snowy owls experience long summer days and hunting at night simply isnt an option as there are few or no hours of darkness. The opposite is true in winter when day length shortens and hunting during daylight hours is reduced or eliminated as the sun remains below the horizon for long stretches of time. Outside the breeding season, snowy owls make very few vocalizations. During the breeding season, snowy owls are a bit more vocal. Males make a barking kre or krek-krek call. Females produce a loud whistling or mewling pyee-pyee or prek-prek sound. Snowy owls also produce a low-pitched hoot that carries through the air for long distances and can be heard as much as 10 kilometers away. Other sounds snowy owls make include hissing, bill snapping and a clapping sound believed to be created by clicking the tongue. Reproduction and Offspring Normally, snowy owls lay between five and eight eggs per clutch. But in good years when prey such as lemmings is abundant, they lay as many as 14 eggs per clutch. Female snowy owls lay their 2.2 inch long eggs at two-day intervals so that the young emerge from the egg at different times. Mud-brown hatchlings emerge from their eggs at about the size of a newly-hatched chicken. Hatchlings in the same nest are of differing ages, with some having hatched as much as two weeks apart. Snowy owl chicks weigh only about 45 grams at birth, but they grow rapidly, gaining about three grams each day. They mature over the course of two years, at which point they weigh approximately 4.5 pounds. Javier Piva Flos/Getty Imagesà Conservation Status There are approximately 200,000 snowy owls in North America. Despite conservation efforts, these unique owls are now considered to be a vulnerable species. While breeding areas are usually far away from human interference, climate change is impacting the snowy owls Arctic habitat; the number of these birds is on the decline. Relatives of the Horned Owl Until recently, snowy owls were the only member of the genus Nyctea but recent molecular studies showed snowy owls to be close relatives of the horned owls. As a result, taxonomists have moved snowy owls to the genus Bubo. Other members of the genus Bubo include the American horned owls and the Old World eagle-owls. Like other horned owls, snowy owls have ear tufts but they are small and usually kept tucked away. Sources ââ¬Å"Basic Facts About Snowy Owls.â⬠à Defenders of Wildlife, 10 Jan. 2019, defenders.org/snowy-owl/basic-facts.ââ¬Å"Snowy Owl.â⬠à Audubon, 21 Mar. 2019, www.audubon.org/field-guide/bird/snowy-owl.ââ¬Å"Snowy Owl.â⬠à National Geographic, 24 Sept. 2018, www.nationalgeographic.com/animals/birds/s/snowy-owl/.
Friday, February 14, 2020
Reflection on learning Essay Example | Topics and Well Written Essays - 1000 words
Reflection on learning - Essay Example It entails six steps of self evaluation practice for teaching and learning process that promotes personal and professional growth (Gibbs, 1988). The steps are: description of actions; feelings and thought while doing the job; evaluation of work done; analysis of work done; conclusion of the analysis; and action plan for improved and improvised outcome. The different steps are designed to provide an in-depth reflection on our actions that encourages us to look at our actions from the perspective of third person so that they (actions) could be evaluated and analyzed. The self analysis thus persuades one to improve and improvise our actions so that our performance outcome is improved, leading to professional growth with safe practice for oneself and others. This weekââ¬â¢s work description, while working in a group of eight other colleagues was an intensely thought provoking because it helped me to evolve as a person and also provided the necessary learning experience for professional growth. Gibbsââ¬â¢ Cycle of Reflection greatly facilitated in self improvement when introspective practices were used to contemplate the work done during the weekââ¬â¢s time. In one group meeting in the university, members paired up and completed a personality questionnaire - a group evaluation rubric, to assess oneself and each other. There were six categories for evaluation: contribution; attitude; focus on the task; working with others; monitor group effectiveness; and time management. While I chose 3,4,3,4,3 and 4 to assess my level of grade vis-à -vis the categories, my partner asserted that I am more identified with 4,4,4,4,3 and 4. The ranking and grade were assigned as per the ability to identify, understand and adapt to the issues and situations in the ascending order with 5 denoting complete understanding and 1 representing understanding and identification of
Saturday, February 1, 2020
Case study Example | Topics and Well Written Essays - 500 words - 58
Case Study Example The solution was sensitive to emotional and physical factors. It would improve the firms public image in the end. By allowing the use of the premises, the firm upholds personal values. It would create a hearty relationship between the families of the victims and the firm (Bill 1-2). The solution to the crisis would assist the firm establish the content of the risks. It would draw a framework for evaluating the alternatives for reacting to the crisis. The management will have the time to calculate the probability of success or degree of risks by opening the door to the victims. The solution assisted in determining the certainty or uncertainty of assisting the victims. If it were beyond their reach, they could have consulted the authorities. There were disadvantages of the solution to open the door for the victims. The employees of the firm will be demoralised. They will feel the management did not involve them in deciding on the rationale of opening the door for the victims of the blast. It will reduce the trust of the employees towards the employees. The management did not consider creating the crisis awareness among the employees. The employees did not participate in clarifying the objectives of solving the crisis. In that situation, the CEO should have involved the staff in assessing the situation and involve them in the main decision-making (Archer 289-299). The decision would have caused liability issues. It was necessary for the CEO to consider the legal aspects of the business. Our current society is overly litigious. It requires the businesses to consider regulatory aspects. By opening the door to the victims, it will cause concerns to the shareholders and investors of the firm. The investors may feel the CEO acted against the business regulations and laws. In addition, the firm will experience some degree of indemnification. In addition, the decision to open the door may traumatise the
Friday, January 24, 2020
Learning About On-Line Communities :: Internet Technology Computer Chats Essays
Learning About On-Line Communities Section 1: What I Know, Assume or Imagine. What I know, or rather, what I assume I know, about on-line communities is extremely limited since I do not really participate in these types of communities myself. I have virtually no experience in the area of on-line communities and have never actually attempted to join, or even browse, through them. Everything that I think that I know about this area of interest is simply what I have heard from my friends or family regarding their experiences in various chat rooms and other on-line communities. What I assume I know is also based partially on the bits and pieces of information that I gather occasionally from the media. When certain investigative report programs air information that reveals research from various web sites such as the different types of web sites that are available, and the types of people that might be found in certain chat rooms, I begin to grow more curious. In fact, I once watched an investigative report show that revealed how easy it is to set up your own web site from your living room. The amount of people that decided to create their own web sites for assorted reasons is not as interesting to me as the amount of people that are enticed into logging on to these web sights. Several areas of interest even include simply watching the creator of the web site as they go about their daily activities in their living room. Some online "groupies" have even become so fascinated with certain web sights that they enjoy watching the host of the site sleep or use the bathroom. I am sure that these types of communities are merely the tip of the iceberg in the vast ocean of what is available a s far as on-line communities. What interests me most about the various web sites and on-line communities available to the public is the fact that so many people are consumed by these alternative realities and seem to enjoy living in a world where they can create their alter egos. A lot of people seem to really enjoy, or perhaps even have a deep need, to create enriched versions of them. People that often engage in this activity of creating a generous picture of who they actually are have a purpose of attracting other individuals who the embellishers might feel would, otherwise, not be attracted to enlist in conversation with them.
Thursday, January 16, 2020
Public communication Ethics Case studies Essay
The International Smart Tan is a global synergetic consortium that has been committed to promoting as well as researching on responsible skin care for people who develop sunburns and tans. It teaches on methods of minimizing the risks that are associated with too little or too much sunlight (Tanning, 2008). Ultra Violet Radiation has been widely recognized as being carcinogenic thus causing various types of skin cancer. Exposure during the early years during adolescence and childhood are crucial as far as risks of skin cancers are concerned. Traditionally the major source of UVR exposures in the tanning purposes have been rays from the sun though tanning equipments have now represented amplified importance to sources of exposure mostly to the young adults and adolescents. This exposure amplifies the risks of melanoma. Most of the suns scare activists profit through marketing the distorted sun abstinence message to the public. Therefore grassroots health is the main organization that is fully committed in offering education on Vitamin D through launching a global public health campaign in order to solve the epidemic of Vitamin D deficiency. Therefore it is imperative to discuss how potterââ¬â¢s model is applicable in this case study, the ethical theories behind it and how I would communicate my position as far as the case study is concerned. Constant changes in the public health and the society have forced most health professionals to engage into some new roles and develop new competencies. Public health practitioners ought to be trained in order to respond to such challenges. Porterââ¬â¢s model of pure competition implies on the fact that the risks rates ought to be constant across industries and firms (Strategic management, 2010). His framework model assumes that industries are usually influenced by some forces. These forces are rivalry, threat of substitutes, buyer power, supplier power and threat of entry. Smart Tanning in order to pursue some advantage over its rivals had to improve on their communication strategies. They emphasized on the importance of vitamin D and its sufficient risks. They also exploited relationships with the other counterparts like the public health practitioners. As far as the buyer power is concerned, the relationship that the public have with Smart Tanning is amplifying and almost to monopsony level. Also there is a concept of supplier power as Smart tanning has some relationships with the hospitals thus suppliers are concentrated. They also face barriers because of government regulations that prompt them to offer the right information in order to uplift right health communication on causes of skin cancers and how effectively it can be solved. Strategy in Smart Tanning can be formulated on business, functional and corporate level. The business level is the major context as far as industry rivalry is concerned thus focus, differentiation and cost leadership ought to be implemented in order to create a competitive advantage. The generic strategies will help Smart Tanning to leverage its main strengths and defend on the serious effects of the forces. Some of the ethical theories that can be applied are the moral theory, utilitarian, virtue theories and others. Smart tanning has applied the utilitarian theory as it has focused on making everybody concerned and mostly the consumers happy. It has demonstrated that they have high standards when it comes to consumer education, employee training as well as the public welfare against fighting skin cancer. The moral and virtue theory has been used on the grounds that the tanning association has come with moral strategies to make sure that the public is not affected but rather are being helped. It has amplified the comprehension of professional tanning that moderates ultra-violet exposures from outdoor and indoor tanning that does recognize the manageable risks as well as benefits that are associated with the ultraviolet exposures of the light. The other is rational theory as tanning industry is quite effective on teaching about the prevention of sunburn than those who are after promoting sun avoidance. My personal take on this case study is that tanning industry is imperative as it will help in reducing skin cancers. However, there is loss of perspective that there are other psychological and physiological benefits that are also associated with sunlight that needs more research and the fact that most risks bare manageable for all people who have got the aptitude of developing a tan and for most people benefits of sun exposure do outweigh most risks that are associated with being overexposed. Also to a large extent it is crucial as smart tanning means comprehending both risks and benefits of sunlight. B. Right to Know vs. Personal Privacy (Ch. 5, Case 19, the Controversial Patriot Act) Tensions between public information and personal privacy will undoubtedly never ebb. Privacy issues do revolve on the conflict between the right of the public to know about something and the citizensââ¬â¢ right to keep the information to themselves (Joseph. , Robert & Lucinda, 2008, pp. 121). It is therefore crucial to give limelight to some of the controversies that emerged in the Patriot Act which most address on information sharing. The Patriot Act was initially designed in order to enhance the investigations on federal anti-terrorism. However, the opponents of the senate asserted that the changes in the Act have failed to sufficiently address on the concerns of civil liberties with the raise of provisions. Section 203 (b and d) allows for information from the criminals to be shared with the intelligence agents as well as other governmentââ¬â¢s bodies (NPR, 2010). However, the major controversy is that most critics believe that the unrestricted sharing might lead to development of intense databases on citizens who are not the main targets of crime. The supporters however assert that the provisions will enhance sharing of information within the intelligence community as well as the FBI. Section 206 (NPR, 2010) allows for the wire tap authorization in order to cover many devices and eliminates the need for court authorizations to a suspectââ¬â¢s PC, cell phone as well as blackberry. The critics affirm that the language in the Act might lead to violations of privacy to anybody who might come into contact with a suspect. On the other hand, the government asserts that roving wiretaps are needed in order to deal with the sophisticated technological terrorists. Section 215 allows for easy access of business records (NPR, 2010). However, the critics attack this provision saying that the law can be used to order for reading records of bookstore patrons or library. On the other hand, the supporters allege that the provision will allow the investigators in obtaining documents that are connected to terror. Section (213) allows for the sneak and peek warrants where critics aver that the provision allows for search even for minor crimes apart from the espionage and terror crimes. The supporters assert that this provision allows investigators to search houses of criminals. Porterââ¬â¢s five competitive forces model are to a large extent applicable in this case study. As far as entry of competitors is concerned, it is very difficult for the government to implement on the provisions and receive full support with the major controversies that are emerging in the sections of the provisions. The critics will easily continue to criticize the provisions as long as there are questionable loopholes that raise concerns on mistakes, misuse and invasion of privacy. The Patriot Act is also under threat of being substituted or implemented to another that fits every citizen if it not properly defined by the government. The bargaining power of the buyers who are public in this case is quite strong and it will be difficult for them to work together unless the provisions are changed to adapt to everybodyââ¬â¢s preference and for the good of all. There is a strong competition and argument between the government supporters and the critics because of the barriers created by critics. One of the ethical theories that are in relation to this is the utilitarian theory which seeks the happiness of the majority. The provisions should be implemented in a way that suit everybody and brings happiness to the majority if not to all people. The controversial issues are immense as they touch on privacy concept that ought to be reinforced and respected. The other is consequentialist or teleological theory that views on what ought to be done determined by the consequences. The government should analyze on some of the effects of these provisions. The other is moral duty. Any act of rule is proper as long as it satisfies all the demands of the overriding or non consequentialist principles of morality. The deontology theory also stresses that any value of any action does lie in motives instead of the consequences. All these theories do apply the issue as the government should aim at maximizing happiness, acting morally, focus on the consequences of the actions as well as make their motives known to the public to create acceptance. As far as am concerned, under the guise of the Patriot Act and in the name of defending freedom and fighting terrorism, The Act is doing neither. It is suppressing the rights of the Americans to dissent as it gives the government power to go ahead and conduct some secret trials as well as executions. For all who seek in preserving the democracy in USA, it is vital to consider all people rationally. Defense on democracy starts at home and there ought to be realization of democracy and freedom which the Act is quite antithetical to all. Since the inception of the Act, it has been shrouded with controversies and it is fair to have a clear and closer look to the consequences of the Act. This is an Act that will abuse access of private information as no one is in a position to define what suspicious behavior constitutes. The Act is a mere unpatriotic way of limiting the civil rights, infringing on the free communication or speech, interfering with freedom and infringing the citizenââ¬â¢s privacy rights. C. Media Interests vs. Community Interests; Ch. 9, Case 39, Gatekeepers II: Opening the Door) The broad concept of public interest is quite familiar to most people and is usually considered as defense from media intrusion of peopleââ¬â¢s privacy under certain circumstances. Most things constitute the public interest in a vulnerable rather than what can be deemed as strong sense. Where something or an information might be seen to affect only one person, it might be in public interest incase the effect usually involves other principles that will have adverse effect on the population for example the abuse of power or a grave crime. The media do try to maximize and equalize their audiences thus livening stories which would in the long run overstep the regulation guidelines. It is therefore imperative to give some facts about Gate Keeperââ¬â¢s II: opening the door is concerned. This is a story about a protest and the Horowitz advertisement. It offers background on Horowitz advertisement and his main idea of running the advertisement in the college newspapers. It offers critically friendly view on the purpose of the advertisement. Horowitz happens to be a neoconservative journalist who attempted to go ahead and publish an advertisement entitled ââ¬Å"ten reasons why reparations for slavery are a bad idea for black people and racist tooâ⬠. Most college newspapers like Columbia and Harvard rejected the advertisement since the editors thought it was racist and offensive. The newspapers pointed out on the fact that they were not in any position to accept all advertisers who are in a position to buy an advertisement. Few newspapers ran the advertisement and only the University of Chicago ran the advertisement without much hostility (Anthony, 2001). Most people view the rejection of the advertisement as evidence of a politically correct censorship in the American campuses but others have aired concerns on freedom of expression in USA. Some of the ethical theories that Horowitz should have focused on are virtue and moral theories that entails of behaving ethically without attacking any race. He should have also focused on utilitarianism theory to make sure he writes something that will bring maximum happiness to the majority. In my view, the Horowitz argument and essay was quite offensive to some extent. This is not because it was racist but he doesnââ¬â¢t deny on the fact that slavery did occur or Africans who were enslaved were seriously wronged. He attempts to set an argument purportedly ascertain on which groups did benefit from the slavery and how they did. He contends that Blacks benefited from the slavery. His arguments are to a certain extent offensive as his contention that the blacks benefited from slavery reduces the slavery wrongs. Also the argument that the blacks would be better in America than they would be in Africa sounds almost like justifying the brutal kidnappings on grounds the victimââ¬â¢s children might end up in countries with high living standard. References Indoor tanning: Smart tan. 2008. Retrieved 23, Aug 2010< http://www. tanningtruth. com/index. php/indoor_tanning/ Porterââ¬â¢s five forces. 2010. Strategic management. Retrieved 23, Aug, 2010 http://www. quickmba. com/strategy/porter. shtml Sebok, Anthony. 2001. The Horowitz slavery AD controversy, and the problem with conceptualizing human rights violations as property based. Retrieved 23, Aug, 2010< http://writ. news. findlaw. com/sebok/20010326. html Straubhaar, Joseph. , LaRose, Robert & Davenport, Lucinda. 2008. Media now: Understanding media, culture and technology. USA: Cengage Learning The Patriot Act : Key controversies. 2010. Retrieved, 23, Aug 2010< http://www. npr. org/news/specials/patriotact/patriotactdeal. html
Wednesday, January 8, 2020
Marketing Plan For Sms - 789 Words
Executive Summary We are well-known to be a result -focused company that undertook the toughest project in the area. We will be glad to work with you in supporting the development and launch of your new software. Our expertise in market growth will ensure that SMS make a successful and profitable entry in the data analysis industry. The consulting project aims: â⬠¢ Examine the market with a survey to quantify the market potential, and identify important sellable features for SMSââ¬â¢s product â⬠¢ Based on the market information, a business plan will be developed to price the product, identify various businesses that need SMSââ¬â¢s services and select certain segments of the market. â⬠¢ The project is to produce a meaningful series of data that willâ⬠¦show more contentâ⬠¦Phase 2 will take approximately 60 days. We estimate Phase 3 will require about six months. Phase 4 will take an additional 90 days. These phases are described as follows: Market Research Having defined the concept, a survey of the potential market must be taken before developing the product. Questions to be answered are: â⬠¢ Are products of similar concept currently on the market? â⬠¢ Who is supplying similar products? â⬠¢ How and to whom are products being promoted, distributed, sold, and used? â⬠¢ What is the potential size of the market? â⬠¢ What is the expected market share for a new product? â⬠¢ Who is the target customer? â⬠¢ What will be the expectation of the customer in terms of efficacy, ease of use, mode of use, benefits? â⬠¢ What is the expected price range? Business Plan Development â⬠¢ Key components of the plan will be based on the market information. They are: â⬠¢ Cost estimating the product or services; selling price. â⬠¢ Defined and targeted market segments with volume expectations. â⬠¢ Creation of probable scenarios considering various sales volumes and revenues. â⬠¢ Growth projections. â⬠¢ Competitive advantage and anticipated competition Product Development The required features and benefits are the goal of this phase. Product development will be conducted primarily by Sam, who will create significant technical data for each defined product characteristics. Also, he has to make sure the performance targets are met in a timely manner. ProductShow MoreRelatedEmail to SMS complements your marketing plan500 Words à |à 2 PagesEmail to SMS complements your marketing plan Integrated communications is one of the pillars of a successful business enterprise. It gives the firm the ability to interact with customers, suppliers, distributors and employees for prompt response and action. 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