Marketing Plan For Sms - 789 Words

Executive Summary We are well-known to be a result -focused company that undertook the toughest project in the area. We will be glad to work with you in supporting the development and launch of your new software. Our expertise in market growth will ensure that SMS make a successful and profitable entry in the data analysis industry. The consulting project aims: †¢ Examine the market with a survey to quantify the market potential, and identify important sellable features for SMS’s product †¢ Based on the market information, a business plan will be developed to price the product, identify various businesses that need SMS’s services and select certain segments of the market. †¢ The project is to produce a meaningful series of data that will†¦show more content†¦Phase 2 will take approximately 60 days. We estimate Phase 3 will require about six months. Phase 4 will take an additional 90 days. These phases are described as follows: Market Research Having defined the concept, a survey of the potential market must be taken before developing the product. Questions to be answered are: †¢ Are products of similar concept currently on the market? †¢ Who is supplying similar products? †¢ How and to whom are products being promoted, distributed, sold, and used? †¢ What is the potential size of the market? †¢ What is the expected market share for a new product? †¢ Who is the target customer? †¢ What will be the expectation of the customer in terms of efficacy, ease of use, mode of use, benefits? †¢ What is the expected price range? Business Plan Development †¢ Key components of the plan will be based on the market information. They are: †¢ Cost estimating the product or services; selling price. †¢ Defined and targeted market segments with volume expectations. †¢ Creation of probable scenarios considering various sales volumes and revenues. †¢ Growth projections. †¢ Competitive advantage and anticipated competition Product Development The required features and benefits are the goal of this phase. Product development will be conducted primarily by Sam, who will create significant technical data for each defined product characteristics. Also, he has to make sure the performance targets are met in a timely manner. ProductShow MoreRelatedEmail to SMS complements your marketing plan500 Words   |  2 PagesEmail to SMS complements your marketing plan Integrated communications is one of the pillars of a successful business enterprise. It gives the firm the ability to interact with customers, suppliers, distributors and employees for prompt response and action. 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